Be found / PRACTICAL MARKETING NOTES
LinkedIn, TikTok or Instagram? Choosing your first channel
Start where your buyers pay attention, with a format your team can sustain.
Trying to launch every channel at once can spread a small team thin. A focused starting point gives you more room to learn what your audience actually finds useful.
Follow the audience
Look at where your potential customers already discuss their work, discover tools or ask questions. Treat platform fit as something to investigate, rather than an assumption.
- LinkedIn can suit professional audiences and considered B2B conversations.
- TikTok can be worth exploring when your product is easy to demonstrate through short video.
- Instagram can fit visual brands, creative tools and community-led content.
- Technical communities and X may be relevant for developer audiences.
Choose a format you can keep making
A channel also needs to fit your resources. Consider who can write, design, record and respond before committing to a publishing rhythm.
Give the approach time to teach you something
Agree on a realistic test period and consistent cadence. Review relevant conversations, profile visits and enquiries alongside reach. Add another channel when you can support it without weakening the first.