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EXPERTISE

Notes from the light.

Plain-language ideas on marketing for AI companies: how to be understood, found and chosen.

Articles

4 articles

Be understood

How to explain your AI product in one sentence

Help a new visitor understand your value without having to translate the technology.

Read article Be found

LinkedIn, TikTok or Instagram? Choosing your first channel

Start where your buyers pay attention, with a format your team can sustain.

Read article Be chosen

Your first paid campaign: what to test before you scale

Use your first campaign to learn what resonates before committing more budget.

Read article Be found

Why founders should be the face of their AI brand

Give people a clearer view of the thinking and people behind your product.

Read article

SUCCESS STORIES & CASE STUDIES

Real work deserves
real evidence.

Client-approved case studies will be published here. The spaces below are clearly marked placeholders, not completed projects.

CASE STUDY PLACEHOLDER

AI product launch

Explaining a new product

Client & challenge
An approved client introduction and the customer problem will appear here.
Approach
The agreed launch brief, content examples and channel choices will be added after approval.
Evidence & outcome
Verified results, dates, measurement method and client permission are required before publication.

No client, testimonial or performance result is being claimed.

CASE STUDY PLACEHOLDER

B2B technology

Reaching the buying team

Client & challenge
An approved technology client and its target decision-makers will be introduced here.
Approach
The campaign approach and approved creative will be documented here.
Evidence & outcome
Qualified lead measures and the reporting period will be included only when verified.

No client, testimonial or performance result is being claimed.

CASE STUDY PLACEHOLDER

Founder-led technology

Building a recognisable presence

Client & challenge
A real founder’s starting point and audience will be described here with permission.
Approach
Approved examples of content, community work or partnerships will be shown here.
Evidence & outcome
Verified outcomes and their limitations will be stated here.

No client, testimonial or performance result is being claimed.

BRING YOUR BRAND INTO THE LIGHT

Ready to be seen?

Tell us what you’re building. We’ll reply by email to arrange a conversation.

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